Growth Model

We firmly believe that every growing business must consider and address the 3 inter-related elements of Strategy, Capability and Commitment. Each is vital to ultimate success, and if one is missing or not sufficiently represented then the risk of failure is increased.

Every growing business needs a strategy to pursue, and to tweak and refine accordingly as business assumptions and variables change. But a strategy on its own is not enough, unless it is accompanied by the capability (people, assets and systems) and commitment (real burning desire to implement and make it happen).

A. Strategy

Clearly articulating a strategy for growth is key to gaining and sustaining a high performance advantage. An important part of the strategy is an organization's valuable formula: the unique product/service propositions that will help the company achieve growth. The valuable formula must communicate a clear focus, and its market proposition must be responsive to customer needs.

B. Capability

The means and resources required to meet growth needs and realise full growth potential. Even with a strong commitment to growth, a great growth strategy, and a valuable formula, the organization must possess the appropriate capability to implement. Management processes and infrastructure must be in place to support growth.

C. Commitment

The conviction to grow, and an organisation-wide focus on growth. Strong leadership, effective communication and employee motivation are key to developing commitment across the company. Management must possess a deep belief that growth drives value creation. Successful start-up organisations typically become synonymous with their founders who possess an extraordinary commitment to success.